We are Redux
Redux has a very firm remit to shake a sleepy analyst industry and create something fresh. Having listened to feedback and thought long and hard we found that the traditional “pay to play” model employed by the larger industry analyst organisations did nothing to serve up balanced and impartial opinion on technology and industry insight. We felt the time was right to launch a very different analyst model - one that gave everyone a chance to contribute and learn from.
What also makes us unique is how we collaborate openly and freely with others, seeing no barriers in creating open conversation. We're Journalysts, a combination of journalist and analyst; informative, analytical and insightful, seeking out interesting stories on business and technology to relay as well as conducting research. We see both lateral and vertical opportunities which increase our coverage but also allows for third parties to leverage our expertise to increase theirs.
We are still active practitioners in the business sector which means whilst our fingers are firmly on the pulse on the WHO, WHAT, WHERE and WHEN we are still very much grounded in the HOW and WHY.
Is this something larger analyst firms can really claim ?